Amazing Grass is a health brand offering organic green superfood supplements crafted from nutrient-rich ingredients like wheatgrass, barley grass, and spirulina, promoting overall health and vitality. The collaboration began with a redesign of the logo and packaging to better reflect the brand’s commitment to quality and wellness.

With limited budgets for content and production, the strategy focused on leveraging the ingredients themselves to tell the story. Using stop motion, assets were shot efficiently in a controlled environment with minimal talent, maximizing post-production to create a range of short-form and social media content. This approach allowed every asset to work harder, resulting in visuals that felt engaging, efficient, and aligned with the brand’s natural and wholesome image.